SupplySide West has always been about innovative nutritional ingredients, and this year was no different, as exhibitors showcased ingredients using different delivery technologies, sourced new offerings from around the globe and promoted their dedication to scientific substantiation and intellectual property.

FloraGLO® Lutein’s unique claims give you an unmatched promotional advantage other brands can’t offer. Doctors recommend FloraGLO more,* researchers prefer it in clinical trials and have proven its eye health benefits. Leverage these facts through point-of-purchase and outbound promotions. You’ll see how FloraGLO pays when there is more to your story.

Call us at 888.248.5040 to find out more. www.floraglolutein.com.

LAS VEGAS—A post conference workshop following SupplySide West attracted more than 100 registrants from the food and beverage industry for an in-depth look at the market for stevia-derived sweeteners. The workshop featured presentations and Q&A with Robert S. McQuate, Ph.D., CEO and co-founder of GRAS Associates LLC, and Steve Walton, General Manager of HealthFocus International, and the audience included top companies such as Hershey, PepsiCo, Del Monte and Hansen Beverage.

LAS VEGAS—SupplySide West 2009 was where formulators and marketers converged Nov. 11 through 13 to discover innovative ingredients in the nutraceutical, cosmeceutical and functional food industries. This year’s product launches included specialized proteins from dairy and soy sources; functional fibers that offer formulation ease and prebiotic health benefits; healthy essential fatty acids (EFAs) from marine and vegetarian sources; cutting-edge superfruits; “basic” vitamins and minerals that are anything but; exotic botanicals with powerful health effects; carotenoids that exert antioxidant protection; and new flavors and masking technologies to help formulators deliver enhanced products with great taste; nutraceutical ingredients; organic ingredients; antioxidants; and probiotics.

LAS VEGAS—Visitors to this year’s SupplySide West took full advantage of the strong education program, sponsored by Cognis Nutrition & Health. From cosmeceutical market trends and ideas for functional food formulation, into FDA’s advice on GMP compliance and suggestions on improving corporate ROI through education, industry thought leaders shared cutting-edge ideas to help optimize value in a challenging economy.

PHOENIX—The SupplySide group on LinkedIn is growing daily. From its 3,500+ members, the feedback we get is unanimous—SupplySide group on LinkedIn is better and stronger than any other social networking group in our industry. Members consist of professionals from the cosmetics, dietary supplement, and food and beverage industry. It has become a close knit group that shares ideas, trouble-shoots, updates each other on industry news and networks. Unlike other social networking groups, the group discussions are not one big advertising board. They’re real discussions on topics that are current and relevant to its members.

As anyone who walked the aisles and attended the educational sessions at the Sands Convention Center last week in Las Vegas will tell you, SupplySide West isn’t just for supplements anymore. Each year, more food companies are exhibiting and attending—a fact that was crystal-clear this year. The new Taste of SupplySide program provided attendees with a list of exhibitors offering food and beverage samples—a big help at a show this size for folks working on the edible end of things.

Attendance and exhibitor numbers were up at SupplySide West, where more than 8,000 industry executives took time out to visit Las Vegas for educational programming, a busy exhibit hall floor and networking opportunities.

What a successful Supplyside West show we just achieved. We are not only famous in vitamins, but also for cute pillows. With a complete line of vitamin D-3 ingredients—oil, powder, and granular (beadlets)—are you ready to try our HPLC-tested high-purity vitamin D product? We also have other vitamins from A to K and amino acids in stock. It’s not too late to receive our gift: a lovely pillow for your office chair. Call us 626-810-8886. www.patvitamins.com.

Established in 1954, ZMC is a trusted raw ingredient manufacturer of active pharmaceutical ingredients, fermented CoQ10, Biotin, patented Lutein, Lycopene, Vitamins E and A, plus Carotenoids. ZMC's facilities are FDA inspected, USP Verified, ISO14001, cGMP, ISO22000, OHSAS and HACCP certified. We manufacture Kosher and Halal certified, non-BSE/TSE, and non-GMO/IP ingredients. Reputation, commitment, innovation and longevity are the cornerstones of our success. You're in good company with ZMC today and well into the future. www.zmc-usa.com.

Sales of probiotic and prebiotic ingredients are on the rise, although consumers remain unaware of their health effects. At the same time, there is a greater amount of research looking into how they affect the body, and a review of safety data.

LAS VEGAS—Approximately 240 golfers hit the links Wednesday, Nov. 11 for the annual SupplySide West Golf Classic at The Revere Golf Club, sponsored by Pharmachem Laboratories.

Foursomes played under partly cloudy skies on the Lexington and Concord courses, where they enjoyed plenty of camaraderie and a little friendly competition. At a post-play luncheon, golf-themed prizes were raffled and the following winners were awarded trophies.

The second day of SupplySide West was bustling as industry execs took time out to attend education sessions and stroll the show floor looking for innovative nutritional ingredients.

Virgo Publishing presented the 2009 SupplySide Scientific Excellence Awards to an ingredient supplier/technology provider, together with a consumer packaged goods manufacturer for an innovative finished product in the nutraceutical or functional food industries.

The final day of SupplySide West 2009 education program Nutrition track showed no signs of slowing from its hot start. Attendees began with a “State of the Industry Update” from Steve Mister, president of CRN and Michael McGuffin, president of AHPA.

In today’s food industry, “functional” and “beverages” are joined at the hip; therefore, developing and positioning successful health-forward beverages is key. Additionally, how consumers perceive foods and the issue of flavor masking were topics discussed in two presentations in yesterday’s Food and Beverage Education track at SupplySide West 2009.

Before jumping into the cosmeceutical market, one should assist raw materials, consumer desires, safety tests, patents and commercial partners. Additionally, the skin care market is no longer on a predictable path; therefore, it is essential for formulators to stay afloat by evaluating their products, competitors and PR campaigns. These topics were covered in two presentations in Friday’s Cosmeceutical Education track at SupplySide West 2009.

The SupplySide West exhibit hall opened Thursday morning to rave reviews, following a day and a half of high level education; innovative ingredients and top-level meetings are online with the hot event.

At Tate & Lyle, a distinct suite of services unites to help you bring your sweetening, texturizing and wellness goals to life in products that capture consumer interest and loyalty. The tools to grab your share of the market are right here, with sweeteners like KRYSTAR® Crystalline Fructose and functional fibers like PROMITOR™ Dietary Fiber. Visit Tate & Lyle at Booth #17053 to learn more. www.promitorfiber.com

Ellie Krieger, author of the best-selling book “The Food You Crave: Luscious Recipes for a Healthy Life” and host of the Food Network’s Healthy Appetite With Ellie Krieger, was the featured speaker during SupplySide West 2009. During her presentation, “Ten Foods That Can Change Your Life,” she illuminated attendees with approaches that not only result in healthy foods, but healthy foods that are also delicious.

With more than 1,100 booths at SupplySide West 2009, it’s no wonder there are a host of new ingredients and formulations launching this year. In scouting the show floor, we’ve found nutraceutical ingredients, organic ingredients, antioxidants, probiotics, prebiotics, botanical extracts, functional foods, vitamins and minerals.

It was a packed house during the second day of Nutrition Education tracks at SupplySide West 2009 with attendees eager to hear about current and future regulatory issues affecting the industry. In particular, speakers from the FDA and FTC discussed hot-button topics including advertising claims, qualifying dietary supplement ingredient suppliers, and GMPs.

With global sales of functional foods and beverages expected to reach $240 billion by 2010, staying ahead of the trends is key.

Shoppers want to look younger and are increasingly demanding their personal care products to be natural and organic. Natural vegetable oils for skincare and organic labeling were covered in two presentations in Thursday’s Cosmeceutical Education track at SupplySide West 2009.

To get the most out of the SupplySide West experience, it’s important to take networking seriously. Fortunately, there are a number of special events set during the show to allow you to make connections with industry execs. The biggest event Thursday, Nov. 12, is the Opening Reception, which will begin at 5:30 p.m.—and may allow you to win $250.

Before the show floor closes Friday at 5 p.m., be sure to make the most of your time to network with industry colleagues. There is a special award presentation at 2 p.m. at the Virgo Publishing Booth, #22061, for the Scientific Excellence Awards; or you can take part in Virtual Golf at Booth #16014. We’ve also got details on free baggage check and free Internet access.

Sales of energy enhancing products are on the rise, and are incorporating a wide range of botanical and specialty ingredients; however, marketers have to be increasingly mindful of product positioning and claims.

But they don’t want to sacrifice great flavor. At Flavor Producers, our talented flavor chemists will custom formulate delicious, mouth watering flavors to compliment and mask even the most challenging functional ingredients. All they’ll taste is delicious!

Approximately 230 golfers hit the links Wednesday, Nov. 11 for the annual SupplySide West Golf Classic at The Revere Golf Club, sponsored by Pharmachem Laboratories. Foursomes played under partly cloudy skies on the Lexington and Concord courses, where they enjoyed plenty of camaraderie and a little friendly competition. At a post-play luncheon, golf-themed prizes were raffled and the following winners were awarded trophies.

Smooth, rich, velvety ... it's easy to see the results of using gums and stabilizers from TIC Gums to modify texture. Concealed beneath an unassuming exterior, the majority of gums are also an excellent source of soluble dietary fiber. Most gums are 80% soluble dietary fiber on a dry weight basis, providing more soluble fiber than many other popular sources. And because gums and stabilizers from TIC Gums range from water-thin to very viscous, formulators can easily select the fiber source that performs best in their finished application. To learn more visit ticgums.com/fiberss or call (800) 899-3953.

Two of the hottest stories in the nutraceutical and food industries this year have been stevia and probiotics. Food and beverage formulators are turning to stevia as the natural, no-cal sweetener consumers have been seeking. Probiotics’ health effects are increasingly substantiated by science, while technology is expanding the ingredient’s efficacy in a wider range of delivery forms. If you’re looking for more info on tapping the opportunity—we’ve got two post-conference workshops for you.

Visit Ajinomoto at Booth #23111 and learn about the newest developments in amino acids, straight from the industry leader. We’ll have some new information to share you about Ajinomoto’s latest technology on Instantized Leucine (ILeucine) and Branch Chain Amino Acids (IBCAA). And if you’re looking for innovative product ideas, we can discuss how you can use our world class R&D to increase your sales and market share.

The first day of Nutrition Education tracks at SupplySide West 2009 were packed with attendees learning about the biggest issues facing the supplement industry. Hot topics included GMP inspections, nutraceutical ingredients in energy shots, marketing and tracking ROI.

Consumer interest in wellness and nutraceuticals is affecting how major packaged food and foodservice companies are doing business. Attendees at the yesterday’s Food and Beverage Education track learned how companies are reacting to health and wellness trends and how they are turning these trends into opportunities. Also of particular interest was the impact of various regulatory, scientific, social, political and market forces on the status of GRAS ingredients and the GRAS determination process.

During the first day of Cosmeceutical Education track at SupplySide West 2009, attendees learned how to create spectacular spas, the ins and outs of beauty supplements, the rising popularity of beauty foods and drinks, and the hottest green ingredients making their way into product formulations.

While the SupplySide West show floor doesn’t open until Thursday, Nov. 12, you can find plenty to do. Why not sign up to attend the education program, with 24 sessions available Wednesday spanning nutraceutical, cosmeceutical and food/beverage topics? Or register for the Manufacturers Welcome Reception, taking place Wednesday evening to start the networking for industry execs?

What a cluster! 21st Century Grain Processing™ offers custom whole grain clusters and coated whole grains that are always in tune with that latest trends. Stop by Booth #19100 to register for a chance to win a free iPod Nano and let us share our newest concepts with you. Custom Ingredients. Innovative Ideas.© It’s our promise to you and we make good on it everyday. Find out more at AllAboutClusters.com or call us today toll-free at 877-984-7246.

Ready to discover new ingredients at SupplySide West? In our second look at new offerings debuting at the show, we’ve found “basic” vitamins and minerals that are anything but; exotic botanicals with powerful health effects; carotenoids that exert antioxidant protection; and new flavors and masking technologies to help formulators deliver enhanced products with great taste.

Visit Ajinomoto at Booth #23111 and learn about the newest developments in amino acids, straight from the industry leader. We’ll have some new information to share you about Ajinomoto’s latest technology on Instantized Leucine (ILeucine) and Branch Chain Amino Acids (IBCAA). And if you’re looking for innovative product ideas, we can discuss how you can use our world class R&D to increase your sales and market share.

Looking for expert insights on how to grow your business? The CANI Ask the Experts event at SupplySide West allows you to engage with consultants from a range of business areas, including insurance, marketing, legal and clinical research, to develop answers to business challenges facing manufacturers and marketers of dietary supplements, nutraceuticals, complementary medicines, cosmeceuticals, functional foods and beverages.

A new maqui superfruit product has been launched by Diana Naturals under the Phytonutriance® brand. The maqui berry product offers higher ORAC value—75,000 per 100 g—than comparable superfruits and is high in polyphenols and anthocyanins. Available in liquid concentrate (65% Brix) and water soluble powder form, Phytonutriance® maqui berry is a 100% natural, food grade material for dietary supplement and functional food and beverage applications. Visit Booth #14070 for more info.

Virgo Publishing will present the 2009 SupplySide Scientific Excellence Awards to an ingredient supplier/technology provider, together with a consumer packaged goods manufacturer for an innovative finished product in the nutraceutical or functional food industries. The presentation will be held Friday, Nov. 13, at 2 p.m. in the Virgo Publishing, Booth #22061.

It seems obvious that what you eat impacts your health; but, with a global epidemic of obesity, heart disease and type II diabetes, there’s obviously a lot to be done. Ellie Krieger, author and Food Network personality, will speak on Thursday, Nov. 12, about how the nutraceutical and food industry can help change people’s lives by promoting healthy eating.

Leading market research firms including NMI, Mintel, Frost & Sullivan and Euromonitor will present at SupplySide West. Presentations will address new product launches in the cosmeceutical and functional food space around the globe, delve into consumer expectations for private label and “sustainable” products, and present data on the opportunities in areas including digestive health and obesity.

We invite you to join the EPAX team at our SupplySide West VendorWorks Presentation on Friday, November 13th at 9am in Venetian/Sands Expo Galileo Room 901. Professor Bruce Holub, one of the world's most acknowledged EPA/DHA experts, will discuss the latest science supporting the heart-healthy benefits of marine-based EPA/DHA fatty acids. Of particular interest will be his discussion of research showing EPA/DHA's role in maintaining healthy blood triglyceride levels.

Locate exhibitors offering food and beverage samples incorporating their ingredients and technologies with the Taste of SupplySide sample program. Take the guesswork out of your formulations—taste real world examples of the ingredients you’re interested in.

The energy drinks market generated $6 billion in sales in 2008, and sales of energy “shots” are growing at triple-digit rates. However, there are important considerations in formulation and marketing, including meeting consumer expectations and the growing desire for natural and slow-release options. Get the latest info in the Energy Shots & Beverages Workshop on Nov. 11.

SupplySide West show is right at the corner. Come to Booth # 17018 and see what we can offer for vitamin D-3, the magic ingredient:

Vitamin D3 1 Million IU/G Oil, Powder 500M, 400M, 100M IU/G CWS, Fine Granular 100M IU/G CWS (Gelatin Free), Granular (beadlets) 100 M, 850M IU/G. You also can get our gift: a lovely pillow for the comfort of your office chair.

Strong science supports high-quality product. Professional service grows royal happy customer. www.patvitamins.com.

The 13th Annual SupplySide West Golf Classic tees off Nov. 11 at 8:45 a.m. There are still a few spots available if you’re interested in playing at a championship golf course, networking with execs from the nutraceutical industry and participate in the $25,000 Hole-in-One contest.

Discover the unique benefits of DeltaGold® derived from the wholesome rainforest annatto plant using a patented solvent-free extraction method. Annatto tocotrienols typically contain 90% delta-tocotrienol and 10% gamma-tocotrienol. This best-in-class product is all-natural, made in the U.S. and has multi-patent protection. Better yet, DeltaGold® is tocopherol-free.

SupplySide West registration opens on Wednesday, Nov. 11, and the show floor opens at 10 a.m. on Nov. 12. Be sure to hit the registration area in the Sands Expo, Hall B, to pick up your badge, attendee bags, discount coupons and more. While you’re there, why not use the Exhibitor Search kiosk to start planning your attack?

Looking for product- and service-specific information on opportunities in the dietary supplement, cosmeceutical and food/beverage market? The VendorWorks presentations are free exhibitor-sponsored presentations, designed to allow you to connect with suppliers and service providers. Get the latest research results, learn about new applications for ingredients you already use, and discover opportunities in the growing nutraceutical market.

SupplySide West is the world’s largest event for healthy and innovative ingredients, and thousands of executives from the global dietary supplement, food/beverage and personal care industries will converge on Las Vegas from Nov. 11 to 13. Whether you’re a first-time attendee or a veteran, there’s plenty to look forward to, from product launches and networking opportunities to education sessions and special events.

Sytrinol is a patented formula derived from citrus bioflavonoids and palm tocotrienols. It has been shown to improve total cholesterol, naturally, by up to 30% after just 30 days in a recent double-blind, placebo controlled, published study. The formula has also been shown to increase HDL levels. The recommended dosage for Sytrinol is 300mg per day. The best news: Sytrinol worked independent of diet changes. Toxicity studies have shown that Sytrinol is well tolerated. For further information visit www.pnibrands.com.

As the industry’s leading launch pad for innovative ingredients, SupplySide West is where formulators and marketers head to discover the latest offerings in the nutraceutical and functional food space. In our first look at the new offerings debuting at the show, we discover specialized proteins from dairy and soy sources; functional fibers that offer formulation ease and prebiotic health benefits; healthy essential fatty acids from marine and vegetarian sources; and cutting-edge superfruits including maqui and mangosteen.

Solbar values — quick, committed, attentive and professional — are the basis for our delivering to Solbar customers natural soy solutions in dry blend and ready-to drink beverages, crisps and bars. During the Supply Side West, we will demonstrate a range of isolated soy proteins and steam-textured soy proteins in tasty, healthy food applications at our booth # 14083. Please contact Dayton Daberkow, Solbar USA at dayton.daberkow@solbar.com, T: 847-459-1400 to schedule a meeting.

The SupplySide West education program will include a host of sessions dealing with critical topics, including many “torn from the headlines” including the implementation of federal GMPs, changing guidelines for use of testimonials in advertising, FTC substantiation requirements, possible revisions to FDA’s recall authority, and market opportunities for the sale of ingredients into the cosmeceutical market.

The CX1200 Color Label Press from Primera delivers short-run, full-color digital label printing at the breakthrough price. Utilizing one of the fastest and highest-resolution color laser engines available, CX1200 delivers the quality, speed and flexibility of digital presses costing many times more.

Three of the hottest areas of the nutraceutical and functional food industry—energy products, stevia and probiotics—are the subject of pre- and post-conference workshops at SupplySide West. Whether looking for opportunities in energy shots and beverages; seeking understanding of the growing market for new food and beverage formulations incorporating stevia; or delving into the science and market reach for probiotics.